Filed under: geek stuff that PR tells us is good but which isn't, stop shopping
So, Blu-Ray has won the next format war with HD-DVD.
You may be struggling to have given even the tiniest spit which of these so-called next formats won. Unless you’re a suit at Sony, a home cinema enthusiast or the sort of person who suffers such cognitive dissonance over their purchase choices that they feel the need to attack the opinions of anyone who purchased differently to them (Mac v. PC flame war anyone?) you may not even have known there was a format war going on.
We’re told that this is great news for consumers. Notice we’re not people or even customers, just consumers.
I’m not sure how this is great news. Blu-ray players and discs are still hugely overpriced and while they will come down it will happen over the same sort of period it took DVD’s to become cheap and accessible. That leaves people to decide at what price point they want to jump on the new bandwagon, presuming of course they’ve already purchased a huge new HD screen.
In the meantime we’ll see the studios using exactly the same marketing techniques they did with releasing films on DVD, in an effort to get us to re-buy films we already had on video.
Then again, remember the last big next format war, between mini disc and DCC (digital compact cassette). No? That’s because both formats are dead, blown into the weeds by the mp3 download explosion.
Movie and TV downloads anyone?












